Invest WindsorEssex launches Globe and Mail campaign targeting FDI in mobility sector

Invest WindsorEssex/Media Release

WINDSOR-ESSEX, ONT. (Friday, Sept. 16, 2022) – Today, Invest WindsorEssex (IWE) launched a Globe and Mail campaign promoting investment opportunities in the region throughout Ontario and internationally across all trade media networks.  

Partnering with the Toronto firm, Perspective, a 16-page tabloid titled “Welcome to Windsor-Essex…the Automobility Capital of Canada” was delivered as a special feature through the Globe and Mail newspaper, reaching a readership of over 300,000. A micro-site was developed exclusively for the Windsor-Essex campaign accompanied by digital media promotion targeting government officials, investors, real estate professionals and business influencers to ensure international reach.

This marketing initiative features ecosystem partners across Windsor-Essex and further promotes the region as the Automobility Capital of Canada. Windsor-Essex’s great quality of life, access to global talent and rapidly growing automobility and technology sectors were highlighted, showcasing the region as a premier location for mobility innovation and investment to thousands of prospective companies and individuals. 

Building on the region’s rich history in the development and production of the automobile, strategic location and major investments in its EV supply chain, the developed content bolsters Windsor-Essex as a leader in next-generation vehicle production.  

“We are actively calling on forward-thinking technology companies and individuals to expand and invest in Windsor-Essex,” said Stephen MacKenzie, President and CEO of IWE. “The region is on the forefront of mobility innovation and we are opening our doors to opportunities and future partnerships. Our strategic location, strong binational talent and support network make Windsor-Essex a top destination for investment.” 

Copies of Perspective Windsor-Essex will be distributed to all Canadian Trade Commissioner Service Offices globally in the United States, Europe and Asia. The tabloid will be used as a marketing tool by IWE and regional partners and will be made available at conferences, trade shows, as well as other events throughout the year. 

Media Contact

Gina Meret-Dybenko
Director, Marketing and Communications
Invest WindsorEssex
Mobile: 519-791-6223