Strategic Plan

The team at Invest WindsorEssex is guided by our Strategic Plan. The five-year plan sets out four key priority areas and provides an overview of our organizational mission, vision, values, as well as a framework for action.

The plan defines target industries, business development and entrepreneurship and provides critical background information on the regional economy, demographics, labour force, housing statistics, quality of life, cultural diversity and more.

Key priority areas

To achieve success, Invest WindsorEssex’s activities and initiatives focus on four key priority areas.

WE Inform and Provide

To be the leading source for economic information and promotion in the Windsor-Essex region.

WE Invest and Attract

To promote the Windsor-Essex region as a premier location for business attraction and expansion.

WE Innovate and Advance

To diversify the Windsor-Essex region and enable companies to be leaders in innovation and not victims of technology disruption.

WE Engage and Collaborate

To lead, inform, guide, connect and leverage the economic development ecosystem in the Windsor-Essex region.

Mission and vision

Our mission is to maximize economic diversity, growth and prosperity in the Windsor-Essex Region.

Invest WindsorEssex will be the business-driven, business-led organization focused on creating prosperity and being recognized for generating economic value and a high quality of life throughout the Windsor-Essex region.


Our values include:

  • Professionalism – Be regarded as having the highest professional standards. Adhere to undeviating courtesy, honest and responsibility in all dealings.
  • Passion – Be zealous and dedicated in support of our region, businesses, clients, entrepreneurs, stakeholders and partners.
  • Integrity – Develop trust by doing the right things for the right reasons. Maintain a sterling reputation with respect to data analysis, proprietary information, as well as client and stakeholder engagement.
  • Ingenuity – Be a continuous learning organization that embraces and fosters innovation. Assist our companies, educational institutions, associations and entrepreneurs to lead technology disruption; not be victimized by it.
  • Leadership – Act as a catalyst and facilitator to lead Windsor-Essex by fostering collaboration and innovation between industry sectors, educational institutions, partners and stakeholders.