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International Marketing Strategy


This is the final webinar Startup Canada will host, as part of the Startup Global 2024 program. These webinars will walk you through the tools and resources you need to get your business export-ready. Each webinar will provide you with the opportunity to connect with industry leaders and organizations and build foundational relationships for entering new markets!

As you begin to export, it’s important to develop a marketing plan for that specific market. They will have unique values and needs so you need to ensure you send the right message by targeting specific groups of consumers. This webinar will equip you with the tools to create an effective marketing plan for your export goals.


Early-stage entrepreneurs who want to better understand the market segmentation and how it can help them scale their business abroad.

The Startup Global program is powered by Startup Canada, co-presented by UPS and Export Development Canada, with our Program Partner FITT, our Ecosystem Partners Scotiabank and Startup TNT, and our Community Partners GS1, North Forge, Toronto Region BOT, IPIC, and NCFDC.

Event Details


October 3, 2024

1:00 pm - 2:00 pm

Event Website

Organized by:
Startup Canada