Expand your understanding of how and where to diversify your markets to avoid overdependence and ensure future growth.
As a business, it can be tempting to reach for the closest market beyond Canada when you’re looking to expand. But don’t stop there. Selling to multiple countries can reap numerous benefits—beyond just higher sales volumes—and is an important strategy in reducing the risks of having only one market.
Join us live on Thursday, April 18, 2024, from 1-2 p.m. ET, when we’ll explore:
April 18, 2024