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The Art of Social Media Selling

SeminarsWEtech Events
Virtual Event Virtual Event
  • This event has passed.

The Art of Social Media Selling through Owned, Earned & Paid Content Strategies, including a spotlight on Influencer marketing, is an immersive event designed to equip business professionals, marketers, and entrepreneurs with the knowledge and tools necessary to harness the power of social media through content creation, storytelling & utilizing influencer marketing. The event delves into offering a comprehensive guide on creating compelling content that converts on social media, how influencers can significantly impact your business, and leveraging influencer partnerships to tell your brand’s story effectively. Whether you’re a B2B business, B2C, with a small or a large budget, a strong social strategy can transform your business.

Learning Objectives:

  • Determine which social media channels and content formats are right for your brand
  • Understand how great storytelling and creativity can boost your social presence
  • What types of content to post and when
  • How to identify and leverage influencer marketing for your brand
  • When and where to amplify your social strategy with paid media

    AGENDA

    12:00 PM – 12:30 PM

    The Art of Great Storytelling


    Key ingredients to tell a great story on any channel Real-life brand examples: Case studies from small businesses to big companies. Engagement Strategies: Discover tactics to interact with your target audience and nurture relationships. When, where, and how to post: Tips for TikTok, Instagram, Facebook, etc.
    12:30 PM – 12:45 PM

    Selecting the right channels & content formats


    Different types of content: long vs. short, graphics, transcripts, captions, hashtags, etc. Mentions, reviews, customer/client/employee engagement

    12:45 PM – 1:00 PM

    Using influencers to share your story


    Introduction to influencer marketing: How to pick the right influencers for your audience, find them, reach out to them, and guide them with your message. Matching influencers with your business type: B2B and B2C. Outreach templates & examples.
    1:00 PM – 1:15 PM

    Boosting Social Media with Paid Media


    When where and how to use paid media to amplify your social presence Using paid to amplify influencer content

This workshop is open to the public and free to attend for WEtech Alliance clients. Register today to secure your spot!

Event Details

Online

November 13, 2024

12:00 pm - 1:30 pm

Free

Organized by:
WEtech Alliance