The Marketing and Communications department focuses on creating strategies that support business development initiatives within the areas of Business Retention and Expansion, Investment Attraction, Automobility and Innovation and Small Business and Entrepreneurship as well as, provides client support.
Advertising strategies are aimed at enhancing business development and promoting the Windsor-Essex region.
Strategic programs and activities
The Marketing and Communications department is responsible for the following:
- Integrated marketing and advertising campaigns
- Event management
- Sponsorships
- Media and public relations
- Development of collateral materials
- Communication through social media, video and corporate websites
- Maintaining corporate brand standards and brand image